VALS

A Target market is when a retailer, or something of that nature, tries to appeal to a certian group of people. The people can be based on age, sex, martial status. It can even be targeted to a group like women age 20-35 or men from 40-60.




After taking the survey it said I was listed under the 'experiencers" section. I believe this is true because I do like to be my own person and I like to be independent. I also like to make things and lead others.

Being an 'experiencers' means a few things: I follow fashions and fads. I enjoy socializing and that is where most of my money goes to. A lot of the time I buy on impulse and dont think about what im doing or what im buying, until after its already bought. Then I've realized what ive done and cant go back.

Facts on Forever 21

After doing a little research on Forever 21 I came to find out some neat facts. Forever 21 stores are located all over the world in various different countries including, the US, Philippines, Canda, Singapore, Indonesia, Malaysia, United Arab Emirates, Jordan, Oman, Kuwait, Saudi Arabia, Bahrain, Thailand, South Korea, and Puerto Rico.
Forever 21 was launched in 1984 by a Korean-American named Do-Won Chang and Jin-Sookhas, his wife. It is a private label and is made in Southern California. The first store was located the Highland park district of Los Angeles on Figueroa St. It sells womens and mens fashionable clothing so it also has a few close competetors. It competes with stores like Charlotte Russe, Wet Seal, Guess, American Eagle etc.
In 2009 there was an estimated 355 store locations nationwide. The revenue recentley topped $1 BILLION dollars.